Image

Sole Play ATL

Sole Play ATL CEO and Owner TJ Bennett and Store Manager William Browning posing for a photo holding Welcoming Business mat

Sole Play ATL, a Black-owned enterprise, expanded to Decatur in 2022, with a unique business model that works to seamlessly blend streetwear fashion with gaming culture.

Catering to a diverse clientele—including youth, sneaker enthusiasts, and sports lovers—they demonstrate a strong commitment to inclusivity through initiatives like Sole Play HER, empowering women interested in streetwear and gaming.

Their nonprofit arm, the Sole Circle Foundation, bridges the digital divide for underserved youth by offering coding events and community outreach programs. By integrating artistic expression, music, gaming, and community engagement, Sole Play fosters connections and creativity, providing both local and virtual communities an opportunity to “walk in someone else’s shoes.”